Case study: CM.com deploying Workday to support international growth

The growth of CM.com

CM.com has grown rapidly in recent years, expanding from 50 to over 900 employees in 23 countries in less than ten years. Many people may recognise CM.com when buying festival tickets and from the CM.com Circuit Zandvoort – The home of Dutch racing, but they were looking to pursue international growth with Workday.

Zandvoort

Alongside the expansion of the business, CM.com was looking to transform their HR function. Their existing HR business processes were run via a local provider; however, due to the nature of the global scale needed, the local provider became insufficient in their needs. Therefore, Strada deployed Workday as their new partner for their global HR system. We rolled out the new workday system in August 2021, and CM.com started to use this in January 2022.

At CM.com we often decide: this is what we are going to do, in a short time period. Then you need partners who dare to take on such a challenge. That time pressure is worth a compliment.

Maayke Kappert
Lead HR Operations at CM.com

Workday deployed by Strada

Strada is a current services partner of Workday, completing more than 800 Workday projects worldwide and has more than 1,300 certified consultants available who can successfully lead deployment projects. Strada also supports Workday customers in optimizing their system.

Maayke Kappert: “It is sometimes not clear to me what the difference is between the people at Workday and Strada. I can’t really give them a bigger compliment: they are so at home in the software, and can really help us with everything.”

CM.com now has a solid foundation for their HR function using the Workday HCM functionality. Strada is also continuing to work with CM.com on their Workday technology roadmap so they can continue to use new functionality as the company evolves.

The CM.com team deserves a big compliment, especially for striking the right balance between functionality and availability of the team. In our experience, many customers provide too much functionality, which puts them under time pressure. Maayke was able to assess this value and thus define success at an early stage.

Diego Serna Neira
HCM, EMEA Workday Director

Increase in engagement

As a result of deploying Workday, HR was able to develop local customs and cultures in different countries and regions, says Maayke. “The old Dutch system did not get the involvement in other countries that we were looking for. That involvement has visibly improved, our people greatly appreciate that they were included early in the process.” The worldwide adoption of the software provides more efficiency and insights “and that’s purely because compliance is increasing. Our colleagues work more often and better with this new software.”

“A good partner like Strada was indispensable in deploying Workday so quickly” Maayke continues. “Especially because we had set up a team that had to take on these tasks in addition to their day-to-day activities. The great help from Strada was therefore much appreciated. They work in a very structured way and created a good plan. The whole process was so smooth! Strada’s consultants have deep Workday knowledge, so we didn’t notice the difference between the two parties throughout this entire process.”

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